A really fun book chock full of examples. Examples are so great, because they provide a lot more color and richness to the abstract world of heuristics. What I loved about Richard’s examples was that he selected cases from a wide variety of categories and scenarios, so his points never felt narrow or only relevant to a certain type of purchase or decision making occasion.

I pretty much love everything Rory Sutherland writes or says, so I knew I was going to enjoy this book. Alchemy covers ground that he has explored before and from what I can tell, this work stands as a good overview of his most important ideas.