The latest from Adidas shows the brand getting back to truths at the heart of the athlete and fan.

A look back at an exercise in rapid-fire strategy from a couple of years ago.

A look back at an exercise in rapid-fire strategy from a couple of years ago.

A look back at an exercise in rapid-fire strategy from a couple of years ago.

A wonderful spot that captures the feeling of the effortless earn.

How Reese’s Super Bowl spot reveals mistakes and how they could be fixed.

This book gave me several moments of reflection, where my personal questions and struggles suddenly felt shared and universal.

Breaking down a VR startup with the Business Model Canvas.

Why KFC China could learn a few things from US market leader MCDonald’s.

It's no surprise that a man synonymous with the largest contiguous empire in history knew a thing or two about strategy. But the fact that the principles he lived by are as true today as they were 700 years ago still does a number on my old noggin.

This was sent to me by my mum, who is not in advertising. You know a piece of work is doing something right when someone outside the industry asks you to take a look.

The craft of writing can seem like a black box to those of us who aren’t as accomplished with the written word. Bird by Bird is a great guide for anyone with an interest in improving their fiction and non-fiction writing. Less of a practical ‘how to’ and more of a way to think about and approach writing, this guide is great for explaining what makes good writing good. I think a lot of us have this instinct, but it helps to have it illuminated in simple terms.

Over the last year or two, the rise of independent strategic consultancies has been a really exciting trend in the agency world. Planners and strategists, seeking to separate their skillset from the execution of creative communication, are blazing new paths beyond the typical deliverables of 'advertising'.

A really fun book chock full of examples. Examples are so great, because they provide a lot more color and richness to the abstract world of heuristics. What I loved about Richard’s examples was that he selected cases from a wide variety of categories and scenarios, so his points never felt narrow or only relevant to a certain type of purchase or decision making occasion.

I pretty much love everything Rory Sutherland writes or says, so I knew I was going to enjoy this book. Alchemy covers ground that he has explored before and from what I can tell, this work stands as a good overview of his most important ideas.