IKEA: Bottles
Client: IKEA
2020
🎯 Challenge
Demonstrate IKEA’s sustainability credentials across three Asian markets: China, Japan, and South Korea.
💡 Insight
Awareness of sustainability in Asia is still on the rise, so we couldn’t just talk about saving the planet. We discovered that consumers in Asia were much more receptive to messaging that focused on the health of them and their family.
🚀 Solution
Show how IKEA’s products and solutions are good for you, your family, and for the planet.
The Work
We brought our ‘Good For You, Good For the Planet’ story to life with a wonder product: IKEA’s GUNRID curtain. Not only is it made with recycled bottles, but it also acts to filter the air in your home. Our film told the story of this amazing product as it transforms from bottles to curtain in one epic journey.
