NIKE: Next Level
Client: NIKE
2020
🎯 Challenge
In 2020, NIKE made its first move into esports by signing a partnership with the China’s LPL (League of Legends Pro League). Without an obvious role in esports, we needed a way to launch our POV that would inspire the gaming community to get moving and do sport.
💡 Insight
Gamers and athletes share a common mindset: they are dedicated to pursuing the next level of their game. With this commonality at heart, we unlocked a role for sport in the lives of gamers.
🚀 Solution
Show how sport can make you a better gamer.
The Work
Our brand message ‘Next Level’ was launched with an anthem film called ‘Camp Next Level’. This mysterious camp is where gamers come to level up their game, by learning from the best coaches and even League of Legends veteran UZI. Along the way, they hone their bodies as well as their minds, always pushing themselves further.