NIKE: Shanghai’s Never Done
Client: NIKE
2018
🎯 Challenge
Get Shanghai athletes to take their game to the next level.
💡 Insight
Shanghai is the city of rapid progress. From culture to commerce to people, things are constantly moving forward at a blinding pace. And the athletes are no different.
🚀 Solution
Celebrate Shanghai’s serious athletes who never know when to quit, but prioritize progress above everything.
The Work
The team developed a campaign under the message ‘Shanghai’s Never Done’. The main film told the story of a man who sells finish lines and other products associated with completion. But business isn’t going well because of the never-say-die spirit of Shanghai’s athletes. The campaign also featured visuals and vignettes for social.