NIKE: You Can’t Stop Us
Client: NIKE
2020
🎯 Challenge
When the coronavirus hit, China went into lockdown and millions of people were stuck indoors. Domestic sport leagues were suspended and the Olympics was postponed. Sport, like life, was on hold and no one knew when it would resume.
💡 Insight
But all across China, athletes refused to be stopped. Stuck in quarantine, people ran 10ks around the kitchen table and set up badminton courts in the living room. They showed us that even when all hope seems lost, the human spirit cannot be stopped.
🚀 Solution
Celebrate the unstoppable spirit of athletes, even when action seems futile.
The Work
Underneath the line ‘You Can’t Stop Us’, we created a film using found footage of athletes all across China training, playing, and competing within the walls of their homes. We let their optimism and perseverance bring hope to an anxious nation.