Everyday | Strategy Safari

Uncommon have been killing it lately and their latest spot for Avios is no exception.

With the proliferation of loyalty cards and schemes, it’s interesting to see one of the most established brands in the space launch a campaign to try and stand out to appeal to new customers.

Here’s my attempt at retro-fitting the brief.

🎯 Challenge:

We have reached loyalty scheme saturation. The category is crowded and complicated. People aren't sure what makes Avios different from any other loyalty scheme.

💡Insight:

A lot of loyalty schemes feel like work. There is a whole section of the internet dedicated to blogs that help people work out the best way to spend so they can unlock rewards.

With Avios, it's super simple: the routine 'everyday' spending you already do earn you points that could pay for your next trip.

🚀 Solution:

Show that Avios is the most effortless way to pay for your holiday.